Our Story
OUR ORIGIN: A FATHER'S PROMISE
In 2018, Samuel Shaw stood on the windswept shores of the Oregon coast with his young son, Joel. As they watched the waves crash against the rocks, Samuel made a promise—not just to his son, but to the world. He would create something that honored both the beauty of nature and the innocence of childhood.
What began as a father's dream became an obsession with perfection. Samuel spent countless hours researching sustainable materials, studying the science of textile innovation, and imagining a world where every touch of fabric could tell a story of care and responsibility.
THE BREAKTHROUGH: WHEN SCIENCE MEETS SOUL
- In 2022, after four years of relentless research and development, Samuel's team made a discovery that would change everything. They developed a patented mesh pattern that revolutionized how natural fibers could be woven together—creating a fabric that was simultaneously stronger, softer, and more sustainable than anything on the market.
- This wasn't just a technical achievement. It was a breakthrough that proved you didn't have to choose between luxury and responsibility. The mesh pattern became the signature of Nexusoftex, a visible reminder that every product carries the weight of our commitment to excellence.
OUR PROMISE: THE TRUTH IN EVERY TOUCH
- At Nexusoftex, Samuel measures success not by revenue growth, but by the letters he reads to his team every Friday morning. There's the letter from a burn survivor who finally found comfort after years of pain. The note from a makeup artist who trusts Nexusoftex tissues won't leave lint on camera-ready skin. The email from a grandfather who says our tissues are the only ones gentle enough for his newborn grandson—just as Samuel had promised his own son all those years ago.
- Our commitment to "100% Natural·100% Plant Fiber· Dermatologist-tested Materials" is Samuel's personal covenant. He personally visits every forest supplier, walking the grounds with foresters who have become friends. "I look them in the eye," he says, "and I promise that every tree we use will be replaced within 48 hours." Our manufacturing facilities run on 100% renewable energy because Samuel believes that true sustainability isn't a department—it's a way of life.
THE UNEXPECTED GIFT: HOW IMPERFECTION BECAME OUR STRENGTH
- Perfection, Samuel believes, is overrated. When the team discovered the typo in our slogan—"Naturally Connected" had become "Natually Connected"—Samuel didn't panic. Instead, he gathered everyone in the Portland office and told them a story about teaching Joel to ride a bicycle when he was seven. "The most beautiful moments," he said with that warm smile that makes even skeptics believe, "often come when we're learning, not when we're perfect."
- Rather than recalling the product, Samuel saw an opportunity to connect authentically with customers. "We're not a faceless corporation," he told his team. "We're people who care deeply, sometimes make mistakes, and always own them." That small typo became a conversation starter, a humble reminder that behind every box of Nexusoftex tissues are real people striving to make everyday life more gentle.
TOMORROW'S PROMISE: THE LEGACY WE'RE BUILDING
- Today, Samuel Shaw stands at the helm of Nexusoftex not as a traditional CEO, but as a steward. He still answers customer emails personally, often ending them with his handwritten signature. His charisma hasn't diminished with success; it has deepened into wisdom. When he speaks at sustainability conferences, audiences don't just hear about metrics—they hear about the dignity of everyday objects and the power of choosing gentleness.
- For every box sold, we protect 12 square feet of endangered forest habitat through our partnership with the Nature Conservancy—a cause Samuel champions because he believes conservation should be measured in living, breathing acres, not just percentages. Our Portland research lab, which Samuel visits every Tuesday morning (always bringing coffee for the team), is pioneering next-generation plant fibers with a goal of achieving full marine biodegradability within three years.
- But Samuel's greatest pride isn't in the patents or the growth charts. It's in the values he's passed to Joel—named after the biblical prophet known for his gentle wisdom—and the quiet confidence that those values will continue to guide Nexusoftex long after his own chapter closes. "Joel reminds me daily that true strength lies in gentleness," Samuel says during their monthly coffee meetings. This is the legacy he's building—not just a company, but a tradition of caring that spans generations.
- At Nexusoftex, we believe the future belongs to those who remember that we are all naturally connected—not just to each other, but to the living systems that sustain us. Samuel Shaw built this company on a father's promise: that the smallest touch can change everything.
- Soft Comfort. Naturally Connected.